<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[FITH Futures]]></title><description><![CDATA[Consumer Intelligence for the Longer Life Economy]]></description><link>https://www.fithfutures.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 06 Aug 2026 06:58:58 GMT</lastBuildDate><atom:link href="https://www.fithfutures.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Why FITH Futures exists... and why you should care]]></title><description><![CDATA[There's an industrial complex built around explaining Gen Z. Nobody's doing it for Gen X. FITH Futures is here to help unlock the gateway to the future of ageing]]></description><link>https://www.fithfutures.com/post/fith-futures-why-we-exist-and-why-you-should-care</link><guid isPermaLink="false">6a49721cfa58f0a255d29d96</guid><pubDate>Sat, 04 Jul 2026 20:55:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3477a0_d5534266f2f2462ea040ce15d9fa7600~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FITH Futures</dc:creator></item><item><title><![CDATA[Well Done You: Positive Ageing, Negative Comments]]></title><description><![CDATA[Fashion keeps 'discovering' that a woman over fifty can still be a muse. The casting isn't new. The surprise every time it happens still is.]]></description><link>https://www.fithfutures.com/post/well-done-you-positive-ageing-negative-comments</link><guid isPermaLink="false">6a6d97b02aa0dd3fa1643825</guid><pubDate>Mon, 03 Aug 2026 08:09:17 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3477a0_d2e8ab40d88145ba8427aee6f0d631bf~mv2.png/v1/fit/w_894,h_894,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FITH Futures</dc:creator></item><item><title><![CDATA[Altered States]]></title><description><![CDATA[From the dancefloor to the prescription pad, what does Gen X’s open attitude to altered states and synthetically enhanced wellness reveal about the hormonal health opportunity?]]></description><link>https://www.fithfutures.com/post/altered-states</link><guid isPermaLink="false">6a5e26a3c8f691c470bd1df3</guid><pubDate>Sun, 26 Jul 2026 09:06:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3477a0_a6c1a23b73cc405381f046d3ea91d610~mv2.jpg/v1/fit/w_630,h_630,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FITH Futures</dc:creator></item><item><title><![CDATA[Repetitive Beats, Unrepeatable Culture ]]></title><description><![CDATA[“Grunge + Mix tape = Gen X” is an over-simplified formula for a generation whose cultural landscape is vastly more complex and - more specifically - European than a Seattle record label.
]]></description><link>https://www.fithfutures.com/post/repetitive-beats-unrepeatable-culture</link><guid isPermaLink="false">6a4971850e6d465694991417</guid><pubDate>Thu, 16 Jul 2026 10:36:24 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3477a0_4b01a7bb98b44028ab080d0251eadb79~mv2.png/v1/fit/w_705,h_705,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FITH Futures</dc:creator></item><item><title><![CDATA[Looking for a Man in Finance...]]></title><description><![CDATA[There's a cohort running FTSE 100 boardrooms, controlling nearly a quarter of global spending, and they’re first in line for the biggest wealth transfer in history. It’s us, Gen X. ]]></description><link>https://www.fithfutures.com/post/looking-for-a-man-in-finance</link><guid isPermaLink="false">6a49747efa58f0a255d2a305</guid><pubDate>Sat, 04 Jul 2026 21:07:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/3477a0_f64a6487a1c84fd395238827f52bbbc3~mv2.jpg/v1/fit/w_832,h_832,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>FITH Futures</dc:creator></item></channel></rss>