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There's money being left on the table – not to mention hearts, minds and influence.
We’re here for the brands, businesses and organisations smart enough to care.
Are you prepared for this $23trillion opportunity?
FITH Futures is your gateway to unlocking the future of ageing.
FRONTIERS
Four territories where Gen X's spending and influence concentrate – and get misread.
How will Gen X approach their health, vitality and independence over the next decades?
HEALTH &
WELLNESS
How will Gen X taste, culture and aesthetics evolve?
STYLE &
CULTURE
How do Gen X see themselves - and how are they redefining how others see them?
IDENTITY
& VALUES
How will Gen X earn, spend, transfer and protect wealth across their extended lives?
FINANCE
& WEALTH
SERVICES
The Brief: This German cosmetics brand needed a steer in 2022 on where to aim new product development.
Our Job: Uncover nascent market opportunities - resulting in an NPD framework with a mission to empower women through the menopause via a new brand with products and services to support their journey.
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The Brief: A retro travel accessories brand built on a genuine archive of vintage motorbikes, leathers and classic cars.
Our job: Develop brand identity, define product and market positioning, and engage product designers for range development for a line of travel accessories, aimed at the Gen X man.
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