There's an industrial complex built around explaining Gen Z. Nobody's doing it for Gen X. FITH Futures is here to help unlock the gateway to the future of ageing

When the system breaks, you buy what you can see. For a generation that arrived too late for final salary pensions and too early for auto-enrolment, none of this was really a surprise, even if it never stopped being frightening.

One of our taglines at FITH is "the assumptions are wrong." Nowhere is that more literal, or more damaging, than in how Gen X has understood neurodiversity. I'm the partner of someone diagnosed with autism and ADHD: AuDHD, at 59. He's ten years older than me. I'm not telling you that as an age thing, I'm telling you because it's the assumption I made. For years, the ten-year gap was where I put any challenges between us: this is just what happens when two people are a decade

The lack of job opportunities for midlife women is hitting the headlines and AI is the main culprit. But is there also a systemic issue behind it? It’s one in which women 45+ are no longer prepared to transition into the ranks of unsung, later-years load-bearers who keep everything ticking over.

Fashion keeps 'discovering' that a woman over fifty can still be a muse. The casting isn't new. The surprise every time it happens still is.

From the dancefloor to the prescription pad, what does Gen X’s open attitude to altered states and synthetically enhanced wellness reveal about the hormonal health opportunity?

“Grunge + Mix tape = Gen X” is an over-simplified formula for a generation whose cultural landscape is vastly more complex and - more specifically - European than a Seattle record label.

There's a cohort running FTSE 100 boardrooms, controlling nearly a quarter of global spending, and they’re first in line for the biggest wealth transfer in history. It’s us, Gen X.