It’s Menopause Week, again. But is the beauty industry truly invested in Gen X women?

Your social life is remodelling your brain. The research is in, it's peer-reviewed and frankly it's more interesting than anything your therapist has said recently.

One of our taglines at FITH is "the assumptions are wrong." Nowhere is that more literal, or more damaging, than in how Gen X has understood neurodiversity. I'm the partner of someone diagnosed with autism and ADHD: AuDHD, at 59. He's ten years older than me. I'm not telling you that as an age thing, I'm telling you because it's the assumption I made. For years, the ten-year gap was where I put any challenges between us: this is just what happens when two people are a decade

Fashion keeps 'discovering' that a woman over fifty can still be a muse. The casting isn't new. The surprise every time it happens still is.

From the dancefloor to the prescription pad, what does Gen X’s open attitude to altered states and synthetically enhanced wellness reveal about the hormonal health opportunity?