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The Sheila System
The lack of job opportunities for midlife women is hitting the headlines and AI is the main culprit. But is there also a systemic issue behind it? It’s one in which women 45+ are no longer prepared to transition into the ranks of unsung, later-years load-bearers who keep everything ticking over.

FITH Futures
Aug 105 min read


Altered States
From the dancefloor to the prescription pad, what does Gen X’s open attitude to altered states and synthetically enhanced wellness reveal about the hormonal health opportunity?

FITH Futures
Jul 264 min read


Looking for a Man in Finance...
There's a cohort running FTSE 100 boardrooms, controlling nearly a quarter of global spending, and they’re first in line for the biggest wealth transfer in history. It’s us, Gen X.

FITH Futures
Jul 43 min read


Why FITH Futures exists... and why you should care
There's an industrial complex built around explaining Gen Z. Nobody's doing it for Gen X. FITH Futures is here to help unlock the gateway to the future of ageing

FITH Futures
Jul 43 min read
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